Blogs

URL Shortening and QR Codes

04/08/2013

Customers have always asked us whether it is advisable to use URL shorteners with their QR codes. AzonMobile says, why not? URL shorteners allow you to simplify a long and complex URL into something that is very short and simple. For example, this New York Times article on QR codes has the following URL: http://www.nytimes.com/2011/09/22/fashion/qr-codes-provide-information-when-scanned.html That...

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More QR Code Fails You Certainly Must Avoid

04/08/2013

Everybody makes mistakes. But that does not mean that you should not learn from them. And when it comes to QR codes, we have seen a lot of examples of QR code fails that you should definitely learn from. Here are the top four QR code fails that you should avoid! 1. Placing QR codes where it just does not make sense. Sometimes marketers are such in a hurry to put QR codes on their products that...

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Let Your QR Codes Speak for Your Brand

04/08/2013

One of the many challenges of coming up with a QR code marketing campaign is making sure that your QR codes speak for your brand. As with any marketing initiative, you should always protect what your brand stands for and what its message is. Like many successful products and companies out there, you must have spent a lot of money and time on perfecting your brand, its characteristics and its...

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QR Code Fails You Would Want to Avoid

24/07/2013

The best thing about QR codes is that they are very easy to generate and they are free to use. And the worst thing about QR codes? It is that they are very easy to generate and they are free to use. Yes, you have read that right. The very things that make QR codes great are also the bane of their existence. Why? Because it is free and easy to use, QR codes are being abused. Marketers are in...

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Is That a QR Code?

24/07/2013

AzonMobile knows that for a QR code marketing campaign to succeed, you need to carefully think about what to put behind it. Content is king even in QR code marketing strategies. But how do you get people to scan your QR code in order for them to get to your content? Putting up instructions is a good idea. Tell people about your QR code, how to scan it and what they stand to benefit from...

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