IBM announced an AR mobile application
IBM has announced an AR application that will allow customers in stores to pan shelves with their smartphones and receive personalized recommendations, coupons and tips.
The application is an example of the creative way AR is used and how it blends real-life imagery with digital data.
IBM's app has the benefits of digital and traditional commerce, where 92% of retail are still taking place.
The user needs to download the application on a tablet or smartphone device, login, create a profile and add the features, such as favorite foods or ingredients that the user is allergic to.
After pointing the device at the product, the application will recognize it and overlay details on top of the image.
The user will be able to see information such as price, ingredients, discounts and reviews.
Users can also tell the application that they are looking for low on sugar cereal or on sale and when pointed on cereals, the application will show that meets the criteria.
The new application will help merchandisers to understand customers better, based on their choice and dislikes.
The application is integrating with the retailer’s computer system powered by IBM Commerce software that delivers information to the user's device.