How to make people scan my code?
1. First of all make sure the code is readable!!! Yes, in day light, right in front of you with a random QR Code reader. "Overcustomizing" your code can render it unreadable - please check "QR Codes with custom Design". The data dense and larger QR Codes may take longer to scan or not scan at all - more about this and other printing issues you can find in "Printing QR Codes".
2. Use customized QR Code - they are more visually appealing and the chances are people will notice them and spark their interest.
3. Always provide an incentive to scan it or somehow suggest to people what is this code related to. You can add next to the code - "scan to get a discount", or "scan for a chance to win"... Or if it is a specific action put "scan to checkin" or just "like". If the QR Code is customized, the design may be enough to suggest what the code is about (a blue "f" in the center is pretty clear). Everyone knows the Facebook logo, right!
4. Put the code on a location where people can actually scan it... Putting it on a poster facing the highway will not work... Neither putting it on a poster that is too high, from afar the code is too small and from a closer distance it is visible at a very low angle. When embedding a QR Code in advertising or a clip, the code should stay long enough on the screen.
What happens after they scan it?
1. If the QR Code contains a URL, then it is important that the customers trust this domain. The QR Codes can lead to malicious sites and because usually URL shortening or a tracking service is used, the location shown on the scan is not your domain. To read more about QR Code security please check here.
In order for your clients to feel safe and to load the URL, it would be better to use a top level domain such as www.mydomain.com or if you want to have tracking and statistics data, you can use our Self Hosted Tracking solution. To find out more about Self Hosted Tracking and the URL shortening with QR Code tracking please read the article "Shall I use URL shortening?".
2. If the QR Code points to a web site, then do not put it on a location where there is no connectivity - like the city metro for example or on a magazine in an airplane. There has to be data or WiFi connection available.
3. Make sure the content is mobilized - the page that loads should display well on mobile devices.
4. If you expect the QR Code to be distributed to a place where there is no WiFi connectivity, do not include high-res videos or other very heavy elements.
5. In case the call to action is to sent to a preformatted SMS make sure to explicitly state that this is not a premium SMS, unless it is a donation by SMS which should also be clearly displayed.