Dynamic QR Codes
Standard QR Codes are normally static. When you create a QR Code the URL or content of the QR Code is normally hard coded. If you want to change the details of the QR Code it's not possible. You have to create a new QR Code which can be a problem if you're using it in a marketing campaign and the campaign has gone to print and the information is incorrect.
You can create Dynamic QR Codes once you have registered using Email, Facebook or Twitter. You never have to worry again about the content of your QR Code. It allows you to change campaigns on the fly and have more control over your marketing content.
It is free - both for personal and commercial use!
How to use the Dynamic Codes?
For example you have a restaurant and your menu has QR Codes attached to certain items. One week you can display the content of the QR Code linking to maybe the wine menu and suggesting certain types of wine to accompany your meal. The week after it may lead to a page offering certain recipes from the menu itself or the chef preparing that specific meal.
The content can be changed on a regular basis without reprinting the QR Code.
Also Dynamic QR Codes allow you to track the scans attached to that particular campaign where normal static QR Codes do not offer the same option. Dynamic QR Codes offer several advantages as well because not only do they allow you to track the scans and when they were scanned, but also the exact location where they were scanned worldwide if you are using Geolocation.
One QR Code - multiple application stores
Consider another case - you have a new App and you would like your clients to be able to download it via QR code. This has only one flaw - a QR code can lead to a single location and your app is built for three platforms - Android, iPhone & Blackberry. So now you would need three QR Codes? Not with our Smart Application Link type of code. This type of Dynamic code allows you to set the location in each application store (App Store, Android Marker, etc...) and distribute only one code. When the customer scans the code it automatically detects the device platform and redirects him/her accordingly.
Later in time you decide to add Windows Mobile version of your application? This is not a problem - just update the dynamic QR code in the Tracking System and your users will be able to get the Windows version by scanning the QR codes that are already distributed! This is only possible with the dynamic QR codes!
Example of a Dynamic QR Code and a Static QR Code: