Focusing on User Experience for Your Mobile Web Site: Part 3

15/07/2013

The way you do things for your mobile Web site should be different from what you have learned from your desktop Web site. True, there are some things that these share in common, but it would be best for you to start over.

Your mobile Web site would need to wow your users. And this great user experience is not easy to achieve. Hence this series.

Let's sum up what we have suggested in the first two parts:

To give your visitors a great user experience with your mobile Web site, you might need to redo your entire Web site to ensure that. You will also need to know who your users are and how they behave. This will largely dictate how you present your mobile Web site to suit their needs and their behavior.

Use your mobile Web site's analytics in order to highlight your site's best features and content rather than bury these with all the things you feel your visitors might need. This will also help you make your mobile Web site very simple, which is how your site should be.

Furthermore, you should make sure that your visitors would be able to remember your mobile Web site even if they were distracted from it.

So is that it? Not really, so read on!

6. Make your mobile Web site touch-friendly, but do not stop there.

Mobile devices nowadays are largely operated by touch. It is a tap world out there and it would do you good if you design your pages to be touch-friendly.

But do not stop there. There are other things that mobile devices can give you so that you could create a better experience for your users. For instance, you can serve up pages according to their location or you can make your pages social media-friendly.

7. Always stick with the best practices.

Remember that you are designing for a small screen and mobile bandwidth might be slower than what we are accustomed to with our broadband connections at home. Design your mobile Web site accordingly. Use elements that allow you to put the smaller space in good use and lessen elements that hog the bandwidth.

Best practices do not only come from articles like this or from advice from the experts. It could also come from your own experiences. Check out what you have learned from previous mobile Web sites and even what friends, colleagues and other people have learned as well.

8. Be ready to make adjustments to your mobile Web site.

Even after launching your mobile Web site, do not be too sure that you have done everything perfectly. The truth is that even the most meticulously planned mobile sites are not perfect. Once it has been out there long enough, you will notice that there are some things that need to be improved, some flaws that need to be corrected, or perhaps a feature should be added or removed.

Never see an update or a revision as a sign of failure. Far from it. You should always take the time to see what needs to be improved and just do it. This is the only way to ensure that you continuously give your mobile site’s visitors the best experience they can have with your mobile Web site.