Real World Uses of QR Codes in the Real Estate Industry

07/07/2013

Real estate professionals have been one of the first groups to embrace the use of QR codes for their marketing. And why not? QR codes have proved invaluable to them and their business.

How are real estate professionals using QR codes?

Before we go into specific examples, let us tell you what the real estate industry is doing right. Real estate professionals are not afraid to use technology. They have their own Web sites that showcase their properties, and they have tours of their properties on YouTube. They have their own blogs, and they have their own social networks, such as Bigger Pockets and Active Rain. A lot of real estate-related tools and services are online. They could check out MLS listings or have their listings featured on Zillow.com and other listing sites.

In fact, real estate professionals get into a whole lot of technologies. It is not surprising that they were one of the first to use QR codes for their business.

How do real estate professionals use QR codes?

1. Use a QR code for their business cards.

Real estate professionals have used QR codes on their business cards. You can scan these QR codes and automatically save their contact details, Web site URL and other information directly to your phone. So if you need to call them or see their properties, all you have to do is to scan. You do not have to manually enter their phone numbers and their other contact details!

2. Include a QR code on their ‘For Sale’ signs.

Real estate professionals have put up QR codes along with their for sale signs. If somebody is interested in the property, they could scan the QR code. They can get information about the property right there and then, or they could easily call up the real estate agent to talk about the property, just by scanning one QR code.

3. Give people a tour of the house even when they are not there.

Real estate agents can now give a virtual tour of the property that they are selling. It is actually very simple. They would just record a video of themselves showing imaginary buyers around the house and post it on YouTube. They can then create a QR code that would link scanners to the right YouTube video. So if there are potential buyers in the area, they can just scan the QR code and see what is inside the house and decide right there and then if they should contact the agent or not.

4. Give more data about the house.

A lot of the information that a buyer looks for when buying a house is not about the house itself. It could be information on the schools nearby, if the location is convenient, or the prices of comparable houses in the area. Or they might want to get a rough estimate of their mortgage payments. Real estate professionals would be wise to put all of these information and tools behind a QR code so that their potential buyers could access them.

There are a lot more real world examples on how real estate professionals are using QR codes for their business. Not only do they make it easier to sell the house, but QR codes act as a very effective screener. For example if the buyer scanned the QR code and was shown a virtual tour, he or she can then decide immediately if he or she would like to pursue the house. If they would be interested in buying the house, another QR code would make it easier for them to get in touch with the real estate agent. If not, then they will just move on to the next property, saving the agent time and energy!