The 4 Biggest Mistakes When It Comes to Mobile Web Sites

02/07/2013

Mobile Web sites are a must for businesses right now.

With more and more people using their mobile devices to search and surf the Internet, a mobile Web site is no longer optional if you want to survive in today's cut-throat business environment.

Unfortunately, there are lot of business that are doing it wrong. What are the four biggest mistakes when businesses create a mobile Web site?

1. Giving a so-so experience.

Some business owners think that having a mobile site means just having a page with a phone number, an address, and maybe even a map. Or they could get a way with a miniature photo of their products, post some specs and that's it.

But this would give visitors to their mobile Web site a mediocre experience at best. This will give them the impression that your products and services are also mediocre.

Always put your best foot forward to your customers and potential clients. Give them a mobile Web site experience that they will not forget or regret!

2. Giving a different experience to your mobile users.

This is what you should learn from Facebook. When Facebook first came out with a mobile app, the app presented a slightly different experience than the online version.

Some features that were available online were not available on the mobile app.

These slight differences created a disparity between online and mobile users. And it showed.

After a while, Facebook wisened up and slowly provided mobile users with all the functionality that were available to them online. Just this March 2013, Facebook revamped their online site to make it work and look more like their mobile apps.

Creating a similar experience on your mobile site and your online site can be quite challenging, but it is worth it to provide your customers with a seamless experience no matter where they visit you.

mobile web site mistakes

3. Not taking the time to get to know the visitors of their mobile Web sites.

Mobile users have different needs and behavior when they are using their mobile phones to search for your product, company or services.

They may be nearby trying to find another establishment that they could visit. Or they could be trying to find your store.

Make sure that you have all the information that mobile users would need and fast.

4. Not optimizing for mobile.

Mobile Web sites are really nothing new, but there are still a lot of businesses that make use of the desktop version of their Web site for their mobile pages.

The sad part is that they are not optimizing their mobile Web sites to ensure that it displays perfectly on smaller mobile device screens.

An Easy Way to Avoid These Mistakes

Don't you just wish that there would be a magic solution that would allow you to get your mobile Web site perfect the first time around? What if we tell you that you can work on your mobile Web site without worrying about these mistakes. AzonMobile has the perfect solution for you with our mobile Web builder. You can create your own mobile Web site just by dragging elements into your page. It is so easy that you do not even have to know a single HTML tag to do it.

If you would rather have our team of expert Web developers and Web designers create a mobile Web site for you, we could do that too. We can back you up not only with technical expertise but also with the best practices of creating and maintaining a mobile Web site. What is all means is that you will never make these mistake and you do not have to pay too much money or spend too much time to do so!