Four Easy Ways to Promote Your Mobile Web Site

10/06/2013

Now that you have a mobile Web site, that’s it, right? And people would just visit it because it is there. Well, the bad news is that your work is not yet done. The good news is that it is quite easy to promote your mobile Web site.

Here are five easy ways to promote your mobile Web site.

1. Create a mobile-only promotion.

One of the best ways to direct people to your mobile Web site is to put up exclusive content on your mobile site.

Exclusive information, discounts, promotions and offers that your customers can only get from your mobile Web site are a good way to gain more visitors.

2. Use QR codes.

QR codes make it easy for your customers to visit your mobile Web site without having to tap your URL out on their mobile phones.

QR codes also ensure that your customers would not be entering a wrong URL when trying to get to your mobile Web site.

They would just scan your QR code and they will be on their way to your mobile Web site.

Just be sure to tell your customers about your mobile Web site and what they could get from it, such as exclusive mobile-only offers and discounts. This way, they will be encouraged to scan your QR codes.

3. Announce on your Web site.

Another great way to tell your customers about your mobile Web site is to put an announcement on your desktop site. This way, people would know that you have a mobile site that they could access.

4. Connect to social media.

A lot of people are checking their Facebook profiles and Twitter accounts on their smartphones. If they stumble upon your social media updates, they might be interested enough to check you out more. So it would be a good idea to put your mobile Web site URL on your social media profiles.

5. Do some SEO.

Like your desktop Web site, you should do SEO for your mobile Web site. Also, take note that mobile searches often rank mobile Web sites higher.